Ulm lives here

A complete renovation was desired. We took this wish literally, and so all areas were completely revised and optimized with a restructuring of content and improved navigation. For this, the sitemap was newly developed and the basic concept was coordinated using wireframes. The new website now uses a target group logic that leads visitors directly to their individual concerns and significantly improves the user journey. The SEO-optimized content also received a complete overhaul, which significantly increases user-friendliness with language appropriate for the target group. For a thorough keyword analysis, we relied on the support of Augsburg’s Seowerk, so that beautiful words also become relevant content.

In the backend, the content management system “Content-o-mat” developed by us takes over the administration. In addition to comfortable content maintenance for all pages and dynamically generated content (e.g., projects and job offers), several web forms were added, a service-time-dependent output of content (in real time), as well as numerous third-party services and interfaces.

In the frontend, the corporate design was touched up and virtually “digitalized” – with new fonts, optimized colors, and clear design language. This not only ensures a more modern appearance but also supports the image cultivation of UWS as a service-oriented housing association.

The result is a clearly structured website that positions UWS as a contemporary, independent brand and tenant-oriented contact partner.