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Hubertus von Kolkow
+49 731 140 36 – 10
h.vkolkow@agentur-halma.de
we are one
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Playoffs, that’s the time in basketball when the intensity is cranked up another notch, when fight and will are palpable throughout the game, and when the team is the star of the squad. With the playoffs motto “we are one,” we want to convey exactly this basketball feeling and get the fans excited.
Client
BBU ’01 GmbH
Industry
Sports
Service
Print
Partner
BBU ´01 GmbH
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BBU ’01 – HALMA Motivation Campaign for Playoffs 2016
BBU ’01 – Season Campaign & Look 2018/19
BBU ’01 – Season Campaign and Look 2019/20
To spread the playoff motto in the Ulm region, we plastered the entire city with large-scale boards, city-light posters and placards for four weeks. Numerous ads in various magazines and daily newspapers complemented the campaign. Even the front page of Frizz magazine was emblazoned with “we are one” in large letters.
While we placed only the motto on the large-format boards, the players completed the motif on posters and ads. And since with “we are one” everyone in the squad is important, there were four different motifs, each featuring three players!
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Hubertus von Kolkow
+49 731 140 36 – 10 | h.vkolkow@agentur-halma.de | » To the appointment calendar
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