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Hubertus von Kolkow
+49 731 140 36 – 10
h.vkolkow@agentur-halma.de

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In collaboration with Realgrund AG, we developed the right positioning and communication for a new, urban city district in the south of Neu-Ulm. We gave the new “district” a name that reflects both the geographical surroundings and the architecture. The “Südstadtbogen” was born. True to the motto “my city within the city,” the Südstadtbogen aims to create modern living spaces tailored to the needs of different age groups. The most striking building in the complex is the 13-story “Südstadtturm,” which offers ample space for gastronomy and modern work.
Client
Realgrund AG
Industry
Construction
Services
Service
Branding
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For the new name, we created the matching visual identity, which includes not only the logo and slogan but also the choice of fonts and colors as well as various design elements and guidelines. Based on the new corporate design, we developed ads to boost the sale and rental of the office spaces and supported the communication with editorial headlines and copy. The opening can come anytime!
Personalized consulting for every strong brand
and those that want to become one.
Hubertus von Kolkow
+49 731 140 36 – 10 | h.vkolkow@agentur-halma.de | » To the appointment calendar
