Know the ropes!

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Anyone who wants to become a hunter first has to hit the books. Mostly in training rooms, behind books, at the computer. After all, there’s a lot to learn for the “Green Abitur”. Once the exam is passed and the hunting license is obtained, the call of the wild awakens the desire for practical experience. For everyone who wants to expand their practical knowledge and skills before, during and after their hunting training, “Waidgefährte – the program to support hunting license applicants and young hunters – powered by ZEISS” is just the thing! In the Waidgefährte Community, you not only get support from professionals and hunting experts – here you can share the joy of lived connection with nature with like-minded people.

More about the project

Client
ZEISS

Industry
Services
Technology

Service
Branding
Print
Digital
Content
Event
Social Media

Partner
Jan Düfelsiek
Monika Hanfland
Michael Fromme
Sportalm Gipfelglück

When ZEISS described to us the idea of a sophisticated program to promote young hunters, it was immediately clear: there is so much heart and soul in this that we have to turn this passion into a campaign. With “Waidgefährte” (Hunting Companion), we not only created a name that perfectly captures the most important facets of the program, but also the embodiment of our client itself. Of course, we also relied on real hunters for location scouting and putting together the team for the photo shoot, in order to open up an authentic world around hunting, hunting training and seminars. To kick off the support program and launch the campaign, trade ads, social media and trade fair appearances are whetting appetites. The program brochure and seminar flyers provide information about the range of services and benefits for aspiring hunters.

The goal of it all: the Waidgefährte online platform – the linchpin for individual, hands-on support. With exclusive access to high-quality seminar offerings, relevant topics, videos and audios, specifically for young hunters. Anyone who becomes a free member here can be certain of one thing: up-to-date knowledge on how things really work.