Melt-in-your-mouth delicious

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More customer happiness – more benefits! When great taste meets unique creations, eating ice cream becomes an individual experience. That sticks in people’s minds and spreads by word of mouth. A self-runner, so to speak. For these special moments, Dawn Foods has been offering a versatile range of ice cream for years – everything you need to create ice cream creations with personality from bases, pastes, variegates, toppings, and inspirations. It’s high time to develop an equally effective concept that comprehensively informs ice cream parlors and other ice cream vendors.

More about the project

Client
Dawn Foods

Industry
Food

Service
Branding
Print
Content

With the concept “Your ice cream with character”, we developed various communication materials in which everything revolves around individuality and personality. After all, the all-round range from Dawn Foods offers a multitude of combination options for an experience palette that reliably spoils guests. Whether classic, creative or unusual ice cream creations, right through to the perfect pastry.
The materials are also combined individually: a 6-page folder provides overarching information on the range and concept, while individually inserted topic folders deliver precisely tailored information for different customer groups and needs. Whether product application and individualization, varied recipes and presentations, or suggestions for combining ice cream and pastry – prepared to meet needs so precisely, the application is very easy and individual ice cream design is guaranteed to succeed.