The Troubleshooter

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Michael Walczuch is “The Troubleshooter” and his name says it all. Because when companies call him, their problems are professionally “eliminated” with his help. He doesn’t work according to a rigid formula. His success is based on individual coaching at eye level, which leads to independent and long-term problem solving. One approach that always helps: looking at things from a different perspective. This results in unusual and functional methods, often beyond the limits of what is conceivable.

More about the project

Client
Michael Walczuch

Industry
Services

Service
Branding
Print
Digital

This approach is also reflected in the logo we designed. Inspired by the famous Penrose triangle, Michael Walczuch’s “nested” initials create new perspectives. A surprisingly unusual representation. In addition, there is a color and image concept with strong contrasts, as well as a similarly high-contrast typography of striking and light typefaces. The triangle derived from the logo becomes the central form. This “directional” element can be used variably, from large color areas to small bullet points. Based on the developed corporate design, we not only realized the business stationery but also the matching website, implemented with the content management system “content-o-mat” that we co-developed.