Part of the Whole

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Mosaik is a place for everyone, regardless of nationality, age, or needs. This “colorful” diversity of people leads to a variety of events, encounters, and perspectives. Uniqueness is created through versatility. Everyone can be a part of the community and actively “co-create”. A message that is also reflected in the slogan “We love people”.

More about the project

Client
Mosaic Ulm

Industry
Services
Culture

Service
Branding

We combined all of this in the concept for the new corporate design commissioned by Mosaik. In addition to developing a new logo, this also included designing a consistent and authentic visual language, as well as defining fonts, colors and design elements. We implemented the new corporate design by creating business cards, letterheads and poster templates.

The visual focus of the new corporate design is the “mosaic stone”. Anyone can take on the role of this mosaic stone and “complete” the community with their own individual contribution. That is why the Mosaik logo also shows a free space for this stone. Because every individual is part of the “big whole”. In addition, the mosaic stone is also used as a large-scale design element, which showcases the new primary color and thus gives Mosaik’s media a consistent appearance.

In the corporate design manual, we provide the matching guide, which ensures clear recognition but still offers freedom in application.