Why not give a Mule as a gift?

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For their Swiss client Coop, Pernod Ricard needed a custom gift box with a “Moscow Mule” theme. The packaging for a bottle of ABSOLUT Vodka and a stylish stainless steel mug had to be a real eye-catcher — authentic, elegant, and high-quality!

ABSOLUT Vodka – absolutely stylishly designed and absolutely gift-worthy! To achieve this, we made the backstory of the cult drink “Moscow Mule” the central theme of the illustrated packaging: Hollywood, a bar in the 40s, authentic vehicles in front of the architecture of the era and original typography.

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