From Idea to Brand

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With the Lavanior brand, Uzin Utz Group is expanding its expertise in flooring to the new design area “wall” and offering painters and architects innovative opportunities to explore new creative paths. With the COVER wall coatings and ART wall coverings, walls can be transformed into magical originals. Limitless effects open up a world of creative fantasy!

Lavanior Magic Walls – of visual haptics and walls that know no bounds.

From naming, claiming, and corporate design to the staging of a brand full of magic, craftsmanship and artistic freedom are at the center of the entire brand and product development. The generous use of white space serves as a calm base for meaningfully placed accents — a visual language that powerfully conveys product application and benefits. With strong image visuals and eloquent copy, we positioned Lavanior artistically and in a way unusual for the industry. Individually created handwritten elements additionally symbolize the love of craftsmanship and creative creation. Through Lavanior, the boundaries of design are being redefined!

Uzin Utz Group Brand Development Product Launch Halma Project (2)

Excerpts from the Guideline:

Feel like doing branding and a brand campaign?

Personalized consulting for every strong brand
and those that want to become one.

Hubertus von Kolkow

+49 731 140 36 – 10 | h.vkolkow@agentur-halma.de | » To the appointment calendar

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