Trade fair, but different!

Share this post on:

In 2019, everything at SALOMON FoodWorld® revolved around the motto #BeDifferent. The concept developed by HALMA for the new burger offensive, which we had already showcased in an impressive innovation folder, was then consistently applied to the trade fair presence at the international food fair Internorga.

Through the art aspect, SALOMON FoodWorld® elevates the “Burger” product segment to a new level, marketing food as an experience and attitude. The idea and style are as unique as the differentiation required by the gastronomy sector in the burger segment.

More about the project

Client
Salomon FoodWorld® GmbH

Industry
Food

Services
Branding
Motion
Event

Partner
Fairstaff Exhibitions

Consistent transfer of the #BeDifferent concept to the exhibition stand: A calm, dark environment creates space and contrast for colorful #BeDifferent elements and transfers the concept of being different in a standardized environment. At the same time, the look matches the brand’s visual identity, surprises, and differentiates. A special stand highlight: a gallery of the developed product key visuals – each burger a work of art!

In cooperation with the exhibition service provider Fairstaff, we developed the complete design. In addition to the stand concept, we supported with advertising materials such as lightboxes, roll-ups, digital steles, and much more, realized numerous graphics and several image and application videos, which were presented on various screens above the cooking island and in the lounge area. We also provided exciting content for the innovative Smarttables, which were used by SALOMON FoodWorld® employees. If you offer food that is simply different, you need a platform that is simply different. #BeDifferent!