Time to #BeDifferent

Share this post on:

Do things differently, be different: With the Burger Offensive 2.0, SALOMON FoodWorld® is launching 6 products to differentiate itself in the saturated burger market and shows how to be different. The #BeDifferent concept developed for the product launch stands for the art of creating good burgers, always having the right and relevant offer at the right time. The burger as an individual work of art – each burger unique. #BeDifferent as an artist’s signature.

More about the project

Client
Salomon FoodWorld® GmbH

Industry
Food

Service
Branding
Print
Content

Partners
Hartmut Seehuber
Eberl Print
Mazzini

Visually, the concept thrives on creative ideas and an artistic look. The striking burger motif ensures cross-media recognition of the campaign, and the individual key visuals illustrate the USPs of the new products, each supported by its own design world. Implemented with in-house created composings and individual illustrations – the elaborate food photography in the usual perfect collaboration with Hartmut Seehuber.

The #BeDifferent brochures show how this uniqueness is not only spectacularly implemented in terms of content and visuals, but also how the holistic conceptual idea is transferred to the production process: 25,500 copies – every (!) cover is unique, all brochures continuously numbered.

Technically feasible thanks to HP Mosaic technology, digitally printed and finished with partial UV varnish – a real eye-catcher. Thanks to the team at Eberl Print, who once again supported us innovatively, competently, and very patiently in tests and implementation, and who had the courage with us to be different and dare something new. Great work – we love every single copy!