Burger Facts: Theory and Practice

The goal of the videos was to generate branded content that could be placed in the product range, on as many video platforms and sites with editorially maintained video content as possible. But the videos should also create new incentives and increase the dwell time of visitors on the SALOMON FoodWorld® website. For this, it was important to differentiate the topic “frying and building burgers” from numerous similar food videos on the web and to pay special attention to its relevance for the target group. In addition to background information and facts about burgers, the video should enable customers to prepare the perfect burger.

And the added value for our client? A forward-thinking concept!
To use elaborately produced content as widely and successfully as possible across various communication channels, channel-specific requirements and conditions, as well as specific user needs, must be taken into account. The idea: a complete film made up of flexibly combinable, individually functioning film modules. This allows SALOMON FoodWorld® to adapt and differentiate for various target groups in a channel-specific way, integrate the films as video advertising, and place them thematically, for example, in connection with editorial reporting.

From the initial idea, through storyboards, organization and supervision of the shoot, to complete post-production including animations and sound – all inclusive by HALMA.