Heroes for Heroes – new for the professional kitchen!

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All good: The plant-based revolution is in full swing, in the kitchen, on the plate – and in guests’ expectations. But delighting meat lovers, flexitarians, vegetarians, and vegans alike doesn’t have to be a gastronomic challenge. For the desire for more sustainability, variety of offerings, and flexibility, there’s now a simple solution: “Green Heroes” – these are plant-based twins of popular meat bestsellers. Exclusively developed and available for foodservice. The best part: The guest chooses individually, but handling remains the same – with no changes in the kitchen. And so, in the future, the standard question about the doneness will only follow the protein choice. But not every guest wants veggie enjoyment that reminds them of meat. The new “Green Oat Burger” therefore offers new variety for vegetable lovers.

Plant Position: For the launch of “Green Heroes” and other items, HALMA supported SALOMON FoodWorld® with the strategic alignment of the new product line within the overall range and took over the complete brand development and positioning. “Green Heroes” – the unique concept in which high-revenue favorite meat products come to life as green. Refreshingly atypical, without a green veggie look. So that the chef remains a hunter and becomes a collector of compliments. A brand that’s fun, even for meat lovers. And especially for HALMA: in the implementation of product concept, photo shoot, new product folder, print and online campaigns, all the way to the guideline for the product line.

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