The Future is Urban

Modern city life hardly knows fixed meal times anymore – you eat when you’re hungry, in the mood for something specific, or have time. Snacking, sharing, socializing are a huge trend. The perfect match for the new food culture: finger food!
The “Urban Taste” product concept, developed together with HALMA, is launching 5 finger food innovations and 4 renovations, and also provides concrete support for the three major potential areas “New Breakfast”, “Better Side Dish & Delivery” and “Sharing”. The focus of the product concept is a 24-page innovation folder, which illuminates these potential areas in terms of content. And everything is visually illuminating too: the neon color used polarizes, is expressive and, in combination with an action logo inspired by graffiti, creates a worthy urban look. On striking double pages, elaborately produced food photography and composings form the thematic background for the developed solutions. We received support from Hartmut Seehuber and Mazzini, who pushed images with us to the desired perfection, and Barbara Lang, who gave our content the textual fine-tuning. As always, the print specialists from Eberl Print put it on paper for us, pushing the ink application of Pantone 805 Intense to the maximum!

Also “Intense”: The “Urban Taste” concept will be played cross-media by SALOMON FoodWorld® 2020 – with a lot of passion and full enthusiasm, we at HALMA support and realize trade fair materials, print and online campaigns, moving images and much more. A concept that not only says Urban on it but also has Urban in it!