Inquire personally now:
Hubertus von Kolkow
+49 731 140 36 – 10
h.vkolkow@agentur-halma.de
Wanderlust for your palate
Share this post on:
Asian noodle dishes now on a stick! SALOMON FoodWorld® presents its new product world innovation “Asia Noodle Sticks” in an inspiring way: with style. The bite-sized pieces are available in three country-specific noodle variations made from freshly processed ingredients according to traditional recipes, skillfully twisted by hand onto a wooden stick. Authentic handmade finger food – freshly picked up!
The concept “The Spirit of Asia” developed for the product launch was rolled out as a cross-media launch campaign. Authentic and inspiring, just like the products themselves. And the 20-page magazine “The Spirit of Asia – Wanderlust for the Palate” is an eye-catcher too, not least thanks to its unusual closure – an original noodle stick. A delicious mix of stimulating product photography, graphically and illustratively presented product information, plus tips and tricks for professional chefs on preparation and presentation, invite you to linger and try things out!
The closure mechanism developed in collaboration with Eberl Print was also produced as a mailing and sent to customers as an invitation to the product presentation at Internorga.
Personalized consulting for every strong brand
and those that want to become one.
Hubertus von Kolkow
+49 731 140 36 – 10 | h.vkolkow@agentur-halma.de | » To the appointment calendar
Related projects
