Newspaper can do more

Strong media houses are emphasizing the strengths of daily newspapers in a joint campaign: Under the campaign motto “Newspapers can do more,” we developed a long-term, multi-stage genre campaign for the daily newspaper medium in collaboration with Southwest Press, which was played across various channels and distributed to other publishers.

The first campaign series focuses on multimedia and the understanding of newspapers as a journalistic form of news processing. Newspapers are not just paper. A broad communication package addresses all target groups, from young to old, with high-quality journalism – analog and digital.