Welcome to the Club

With the “Sandwich Club” concept, a year-round content strategy and all kinds of profitable service offerings, we developed the all-round solution for every sandwich range. Through various communication channels, the Sandwich Club offers its members – the customers – a forum and solutions for all needs and requirements: from training by experts at exclusive event evenings, to ever-new recipe inspiration based on fundamental consumer needs, contemporary products with sustainable Swiss ingredients, right through to the online tool and merchandise management system “Sandwichbox”. Through these and other exclusive extras for the implementation and sale of sandwiches, the customer becomes a sandwich expert with Unilever Food Solutions.

The developed branding consisting of an campaign logo, fixed design elements and a consistent visual language for numerous food photographs was the basis for the implementation of a recipe folder, a digital selling story and various advertising materials to support operators in outbound sales.

However, the linchpin of the promotion was to be a strong online platform, which, equipped with extensive content on the topic of sandwiches and digital support, was placed on the Unilever Food Solutions website. Relevant content that supports customers from planning through preparation to sales was generated for this purpose. Storyboards for various application videos, materials for social media and the Sandwichbox – the professional equipment for merchandise management, recipes and declaration – are also part of the comprehensive promotion.

With the concept extension “Sandwich and more”, two further waves with fresh, trendy and creative inspirations follow on a quarterly basis. In a seasonal context, new content fills the digital channels, and a teaser flyer and recipe folder round off the offering around seasonal sandwich recipes, crisp salads, delicious soups as well as hot and cold teas.