Newspaper can do more – Step 2

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Printed or digital: Why is it worth reading a newspaper?
Daily newspapers are credible, report independently, make you smart, write about what’s really important, and connect individual facts and news. They provide the necessary background and explain the context. Extensive or difficult topics require high competence in sorting news into a context and in developing understandable reporting.

More about the project

Client
Southwest Press

Industry
Media

Service
Print

The visual idea of this campaign series: Complex mind maps. A simple form, a topic – viewed from a distance. Up close, the simple motifs reveal themselves to be more complex, an entanglement of many details. Newspapers show the connection – that’s what journalists do. The reduced black and white look of the motifs creates a connection to the typeface of daily newspapers and ensures a high degree of independence, while at the same time conveying the core message seriously and credibly.

This campaign series of the multi-stage genre campaign for the daily newspaper medium was also played by Southwest Press across its entire distribution area and on other channels. The multimedia nature of daily newspapers, which was worked out in Step 1, is continued in a tag line via icons.