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Hubertus von Kolkow
+49 731 140 36 – 10
h.vkolkow@agentur-halma.de
Around the World in 20 Pages
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In the look of a notebook, SALOMON FoodWorld® sends its customers on a journey around the world. The first stop is Asia, where the latest product launch “Asia Sliders” is introduced. As unique and innovative as the product itself are the illustrations drawn in-house by HALMA, which present the product concept and run through the entire 20-page brochure.
Client
Salomon FoodWorld® GmbH
Industry
Food
Partners
Hartmut Seehuber
Got words?
Mazzini
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But the journey doesn’t end in Asia. In the 3 other themed worlds “American”, “German” and “Mediterranean”, existing products are linked with current country-specific trends and presented in a notebook style. For an authentic feel, the brochure gets a cover with a leather texture and a bookmark in the brand color.
The “Trendbook” served as the basis for the launch campaign for the “Asia Sliders” and was then rolled out across all channels.
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Hubertus von Kolkow
+49 731 140 36 – 10 | h.vkolkow@agentur-halma.de | » To the appointment calendar
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