Craftsmanship? Sells like hotcakes!

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Hearty, warm snacks are increasingly in demand. Consumers are also returning to old values: fresh, regional produce is in style. Tradition and craftsmanship are valued again. The bakery target group, in particular, needs new approaches to master the increasing competitive pressure.
This is where SALOMON FoodWorld® comes in, developing an all-round carefree package for individual snacks and baked goods, establishing success theses, and providing the solution for successful implementation.

More about the project

Client
Salomon FoodWorld® GmbH

Industry
Food

Service
Print
Content

Partners
Hartmut Seehuber
Mazzini

Credibility is the best ingredient. That’s why the concept developed with SALOMON FoodWorld® relies on the know-how of experts and brings in the “Wildbakers,” award-winning baking experts. Master bakers Jörg Schmid and Johannes Hirth (bread sommelier and German champions) are more than just testimonials; as insiders of the target group, they provide original and innovative recipe ideas – guaranteed to be implementable! Thus, the partnership between SALOMON FoodWorld® and the Wildbakers offers a professional immediate solution: high-quality products for out-of-home catering combined with baking recipes specially developed for the target group. On top of that, there are calculation examples, tips and tricks, and even the matching packaging.

The result is a tailor-made concept and a 28-page recipe folder to serve the growing “snacking” market. In addition to the conceptual and content development, we also baked something fresh visually: contrasting design elements – which convey the tradition of craftsmanship without appearing dusty – alternate with appealing food photography that also enables easy recipe implementation. Let’s get to work!