Plantmade Bests

Share this post on:

Plantmade – all you can green! The plant-based range from Unilever Food Solutions is growing and thriving, has put down strong roots in the market, and knows how to contribute its plant-based share to almost every gastronomic topic. No wonder, because thanks to the long-term campaign, Plantmade received a proper, creative, and sustainable push several times a year.

More about the project

Client
Unilever Food Solutions

Industry
Food

Services
Branding
Print
Digital
Content
Social Media

Plantmade is highly valued by our customers, just as it is by us. We particularly appreciate forward-thinking topics. That’s why we question things beforehand and constantly optimize. The core of all questions: How can we best support the transformation to plant-based cuisine? With solutions specially developed for restaurateurs and chefs to optimize and simplify existing processes. With tips and inspiration for the menu. And with valuable assistance for marketing and sales. Always up-to-date – tailored to constantly changing challenges, such as guest needs, staff shortages, cost and budget pressure. This is how the website and concept folder have matured far beyond the recipe and product level into the how-to guide for vegetarian and vegan cuisine. For seasonal spectacles, dishes with history, festive presentations, or as an instigator for Veganuary. The robust market demand shows that our efforts are bearing fruit. After all, Plantmade is at least as versatile as meat, just without it!

Event and season-related, from the first idea to the final artwork export: HALMA has been developing the comprehensive Plantmade approach over several years, regularly realizing the cross-media campaign with printed and digital recipe and theme brochures, advertisements, web banners, social media posts, targeted webshop promotions, and gastronomically relevant web content.