Safely into the digital frontier

When people think of digitalization these days, they often associate the topic with high complexity, hard-to-access technology and a visually blue world. Together with the DZ, we want to disprove this conservative image and show a digital world that is colorful and varied, cheeky and uncomplicated. Because at the DZ, the motto is: “Test before invest”. Here, interested parties encounter the ever more present digitalization with ease, specialists reduce inhibitions and fears, and show individual opportunities and potential.

“Ready for the digital expedition?” The campaign that was developed sharpens the positioning of the DZ as a digitalization guide, with whose help an effortless entry into the digital world succeeds. A large and colorful spectrum of colors visualizes the digital adventure, arrow and path elements as well as bold typography provide orientation. The consistent concept becomes visible on posters, flyers, roll-ups and social media. This has resulted in a campaign that awakens curiosity about the topic of digitalization and transports it to a new and independent level, both in terms of content and visuals.