Inquire personally now:
Hubertus von Kolkow
+49 731 140 36 – 10
h.vkolkow@agentur-halma.de
Delicatessen Packaging Design for Manufactures and Food Brands
When a gourmet food packaging design fulfills its purpose, it justifies the higher price and tells the story of the recipe’s origin. HALMA designs such appearances for manufacturers and gourmet food producers who sell through delicatessens and restaurants. We don’t supply jars or boxes, but rather what’s on them and how the whole thing works as a brand.
A strong food brand isn’t created by chance.
Truffle butter, pesto, or pickled antipasti cost many times more than comparable standard goods. Before someone opens the lid, the packaging must make this difference visible. Paper quality, finishing, and a calm layout contribute more than any additional advertising word. Many providers in this field sell containers. We start from the brand and first ask what your product range actually stands for.
The Food Packaging Design summarizes how we approach packaging projects in general. Delicatessen receives special treatment because small print runs, many varieties, and high quality standards come together. A delicatessen packaging design that is only beautiful still sells nothing.
Antipasti, sauces, and spreads get a unified look
Gourmet food brands rarely grow according to plan. First comes the sauce, then the spread, then an oil line for the Christmas season. Eventually, you have 18 labels side-by-side that seem to come from three different decades. At this point, gourmet food packaging design primarily means order.
So that not every new variety starts from scratch, we are building a system. Three levels support it:
- Umbrella brand: Logo, color scheme, and typography remain the same across all varieties.
- Variety identification: Color, illustration, or banderole distinguishes pesto from tapenade at a glance.
- Special cases: Limited editions and seasonal products fit in instead of breaking out.
A well-thought-out delicatessen packaging achieves both at the same time: cohesion and distinctiveness. For ready-to-eat assortments, this directly borders on our convenience food packaging design, where the same variety logic meets completely different containers. The broader your assortment, the more the rules decide, not the individual design.
At the end of the year, the gift business almost always comes into play. A gift set places different demands than a single jar, because suddenly cardboard, banderole, and insert have to work together. Consider such special formats in your fine food packaging design from the beginning, so that they don’t stand out as foreign objects later on.
Foodservice customers rate your deli packaging differently
In the deli, your jar stands in the light and is meant to catch the eye. In the commercial kitchen, the same product is in the cold room, grabbed with wet hands, and needs to last three more days after opening. Both situations place opposing demands on a delicatessen packaging design. The same recipe therefore requires two differently conceived containers.
For foodservice customers, things matter that no one cares about in the gift business: stackability, a closure that works even with greasy fingers, a surface that remains legible from above in the refrigerator compartment. We design the delicatessen packaging for both paths, without them becoming two unfamiliar brands.
Cheese specialties and dairy products follow their own rules, which we describe in Dairy Packaging Design.
Portion size, cold chain, and material are more closely linked there than with dry-stored goods.
Despite all the design, labeling remains mandatory. Ingredient lists, allergens, and nutritional values must fit on a label that is often barely larger than a postcard. We plan this area from the very first draft, instead of trying to fit it in somewhere later. A delicatessen packaging design that displaces mandatory information will be rejected at the latest during approval.
Trentino Feinkost trusts us with their sauce labels
Trentino Feinkost has entrusted us with the labels for their sauce line. The range thrives on many varieties in small jars, where every surface is tight and still needs to whet the appetite. Cicorella Alimentari came to us with their business stationery and promotional materials, i.e., the level surrounding the product.
At Savencia, it’s the portion packs of Bresso and Milkana that end up on breakfast tables in hotels and canteens every day. Such small formats don’t forgive a single millimeter of blur. We supported Hilcona Foodservice with artworks and labeling for food packaging, precisely where the label and production meet. Over 40 employees work together on such projects. We plan the food photography right along with it, so that the packshot and gourmet packaging speak the same language.
Further work from the Packaging area shows the breadth. Precisely this breadth is why we rarely start with a blank slate when it comes to gourmet packaging design.
Personalized consulting for every strong brand
and those that want to become one.
Hubertus von Kolkow
+49 731 140 36 – 10 | h.vkolkow@agentur-halma.de | » To the appointment calendar
Your next deli packaging is created by us in Neu-Ulm
A project with us starts with your product range on the table, not with a mood board. We sort which varieties belong together, which play a special role, and where the label space gets tight. Only then do drafts emerge.
With deli packaging design, it’s not just about pretty pictures. Final artwork, print data, and coordination with your printer are all part of it. For a medium-sized product range, it takes 6 to 10 weeks until print approval, depending on the coordination rounds. Our office is in Neu-Ulm, our customers are throughout the German-speaking world. You’ll be talking to the same people who will later build the print file.
Does your deli packaging design still fit your grown product range? Show us your current labels and planned varieties. HALMA will tell you honestly what a new deli packaging design will achieve for you and what it will cost.
Inquire directly now:
Here's everything we can do for you!
Radiance for Brands
One team – one idea – one strategy. Our goal: the lasting success of your brand. With strategic communication, we holistically strengthen your brand identity and make you visible. With strong namings, concise slogans, creative logos, and individual design, we give you the right corporate design in addition to the right strategy.
Focus through Print
Emotional and valuable: Print touches and has a lasting effect. With more than just a very good eye for typography, image editing and illustration, we design your brochures, magazines, catalogs, books, advertisements, posters, flyers, mailings and everything else that can be printed and refined.
Magic with Technology
Long live individuality – especially when we make it responsively experienceable! Whether it's web development, content management, shop systems, digital publishing, newsletters, or individual applications – we don't offer pre-made websites or modular solutions. With us, your wishes define the result and the experience.
Movement in the game
We teach your message how to run: Lights, camera, action! From the first storyboard, to emotional sounds and cool effects, all the way to the final cut, we handle everything that satisfies your users' need for information and entertainment. The result: films and animations that are not only moving, but also moving.
Relevance for everyone
Inform, advise, entertain: Whether it's a comprehensive content strategy, storytelling, or individual content for print and online media – we offer your target group crucial informative added value and place it in the right context.
Form with function
Functionality, haptics, emotionality: convincing factors when it comes to your product's packaging, an unusual idea for your product launch, or a creative mailing. We create packaging in all possible shapes and with unusual techniques. Because everyone knows: the first impression is what counts!
Lights out, spotlight on
Your perfect appearance is important to us, which is why we put you and your event in the right light. From a complete exhibition stand or an all-round package for your event to LED hoardings, digital steles, displays, tailor-made guidance and orientation systems, or even individual event materials.
Likes, likes & liiiikes
Instagram, Twitter, Facebook, YouTube and co.: taking into account their individual strengths, we'll make your social media channels glow with the right strategy, a crisp message, or a cool animation.
