Inquire personally now:
Hubertus von Kolkow
+49 731 140 36 – 10
h.vkolkow@agentur-halma.de
POS agency for food brands with a feel for gastronomy
For food manufacturers, HALMA, as a POS agency, first thinks of canteen counters, hotel buffets, and wholesale counters, and only then of supermarket shelves. The decision is made at the counter, buffet, and deli. The chef chooses their dressing for the week, the canteen management selects the snack for the lunchbox. To ensure your product wins in these moments, we design displays, counter signs, buffet cards, and promotional materials suitable for the location. Without foodservice experience, a POS agency quickly designs for the end customer instead of the buyer.
A strong food brand isn’t created by chance.
In foodservice, professionals buy. A chef doesn’t reach for the prettiest display, but for the product that saves them time and impresses on the plate. Good sales material therefore shows application, portion size, and preparation at a glance. As a point of sale agency, we know the processes in gastronomy and communal catering because our daily work has consisted of food projects for years.
Our approach to Foodservice Marketing provides the strategic basis for this. Short texts, strong food photography, and clear ordering information get the sales team talking. Your POS agency should speak the language of the professional kitchen before drawing the first draft. It’s best to ask for references from canteens, hotels, or wholesalers already in the first meeting.
From packaging design to counter display in the same brand look
Counter material only works if it continues the story of the packaging. Many food manufacturers have their agency supply them with POS material that has little in common with the color scheme and visual language of the packaging. Although it’s one product, the guest at the buffet then sees two brands. We derive displays, signs, and promotional areas directly from the packaging design, so that variety colors, typography, and image style are consistent everywhere.
Our Food Packaging Design forms the starting point. Claims, product photos, and color codes are already available as a system there. A POS agency from the same company transfers this system to new formats instead of reinventing it. This shortens approvals and keeps print data lean, especially for deli or sauce assortments with ten or more varieties.
A good POS agency works at this interface between packaging and point of sale. They don’t treat displays as an afterthought when the packaging has long been printed. Packaging and POS design are on the same table with us. If the packaging later gets a relaunch, the displays follow suit directly.
POS Design Agency for Displays that Match the Packaging
Our work as a POS design agency begins with the location: Is the display unit standing on a narrow counter, at the checkout of a bakery, or next to the salad bar? Format, material, and amount of information all depend on this. A counter display in food wholesale needs item numbers and pack sizes. At the café counter, appetite appeal and a message you can grasp in passing matter more.
Our formats include counter displays, ceiling hangers, table displays, price tags, and neck hangers. Our team knows the latter, for example, from a project for Malibu by Pernod Ricard. Every format gets a clear hierarchy of product, benefit, and call to action. Make sure a POS agency builds a real sample before printing, because stability and folding only show up on the actual object.
We take the design rules from your brand’s Food Branding. This way, each display becomes a building block of your brand presence and not a one-off piece that is forgotten after the campaign.
A POS Marketing Agency that connects campaigns and points of sale
Many food campaigns end where the purchase begins. The ad for the new sauce line reaches the chef, but then the right signal is missing at the wholesaler’s cash & carry market. That’s why we plan both together, so that the ad, landing page, and promotional material carry the same idea. A POS marketing agency thinks in terms of campaign periods instead of individual media for this.
The asparagus promo for Unilever Food Solutions is one of our projects, as is the launch of boiled pastries for Dawn Foods. In addition, there’s the product activation of Seeberger nut kernels. We see promotional material as the last step in a story that already begins in ads, mailings, or folders. Whether it’s a seasonal promotion or a range change, a POS agency should keep the entire process in mind.
Do you want to introduce a new food product? Then tasting materials and counter displays belong in the schedule from the start. For new introductions, we bundle everything in the Food Product Launch area, from the name to the first promotion at the counter. We then sit on the launch team from the very first sketch.
Personalized consulting for every strong brand
and those that want to become one.
Hubertus von Kolkow
+49 731 140 36 – 10 | h.vkolkow@agentur-halma.de | » To the appointment calendar
Printing, storage, and shipping of POS material for food brands
When grilling season starts, your food brand’s promotional material needs to be at the point of sale. Behind us, as a POS agency, is the KAOS/Carbunus Media Group, where consulting, creation, printing, and fulfillment work together. Printing and lettershop services are handled by a group partner in Wangen im Allgäu. Storage, picking, and shipping are managed by another partner in Kißlegg.
This really pays off, especially for seasonal promotions during asparagus season or the Christmas business. As soon as a promotion is extended, your POS agency orders reprints directly from the partner because the print data is already there. Displays and counter signs are assembled for each recipient and sent as complete promotional packages to field staff, wholesalers, or catering businesses. You coordinate one POS advertising agency instead of three service providers. Design, production, and distribution follow a common schedule.
Would you like to discuss your next promotional project? Hubertus von Kolkow leads brand consulting and strategy for us and can be reached at +49 731 140 36 10. In the first conversation, he’ll clarify formats, quantities, and deadlines with you. After that, you’ll know exactly what we, as a POS agency, deliver and when everything will be at the point of sale.
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Here's everything we can do for you!
Radiance for Brands
One team – one idea – one strategy. Our goal: the lasting success of your brand. With strategic communication, we holistically strengthen your brand identity and make you visible. With strong namings, concise slogans, creative logos, and individual design, we give you the right corporate design in addition to the right strategy.
Focus through Print
Emotional and valuable: Print touches and has a lasting effect. With more than just a very good eye for typography, image editing and illustration, we design your brochures, magazines, catalogs, books, advertisements, posters, flyers, mailings and everything else that can be printed and refined.
Magic with Technology
Long live individuality – especially when we make it responsively experienceable! Whether it's web development, content management, shop systems, digital publishing, newsletters, or individual applications – we don't offer pre-made websites or modular solutions. With us, your wishes define the result and the experience.
Movement in the game
We teach your message how to run: Lights, camera, action! From the first storyboard, to emotional sounds and cool effects, all the way to the final cut, we handle everything that satisfies your users' need for information and entertainment. The result: films and animations that are not only moving, but also moving.
Relevance for everyone
Inform, advise, entertain: Whether it's a comprehensive content strategy, storytelling, or individual content for print and online media – we offer your target group crucial informative added value and place it in the right context.
Form with function
Functionality, haptics, emotionality: convincing factors when it comes to your product's packaging, an unusual idea for your product launch, or a creative mailing. We create packaging in all possible shapes and with unusual techniques. Because everyone knows: the first impression is what counts!
Lights out, spotlight on
Your perfect appearance is important to us, which is why we put you and your event in the right light. From a complete exhibition stand or an all-round package for your event to LED hoardings, digital steles, displays, tailor-made guidance and orientation systems, or even individual event materials.
Likes, likes & liiiikes
Instagram, Twitter, Facebook, YouTube and co.: taking into account their individual strengths, we'll make your social media channels glow with the right strategy, a crisp message, or a cool animation.
